A content management system (CMS) is a computer application that allows you to add, edit, modify, delete, organize and maintain content of your website from a central interface. Some of the best CMS systems used are WordPress, Magento, Zoomla, etc.
Below are the some key benefits of using a CMS to run your business website.
1. Ease of Use
CMS allows you to develop high quality and highly interactive websites without having much technical knowledge. Additionally, CMS makes it easier for people to create, edit and publish content on website.
2. Access and update website from anywhere
CMS allows you to access and update your website from anywhere with any computing device (laptop/mobile/tablet) that is connected to internet. There is no specific software or technological environment required, you can simply login to administrator area and update your website.
3. Independent design and content
CMS allows you to make changes in design while keeping the site functional. Similarly it allows you manipulate the content without fear of accidentally changing the design.
4. Role based user access
In business there are many people with different roles who can have input to website. Example: One user might be responsible for adding products while other might be responsible for adding blog posts. CMS allows you to manage these roles very efficiently by giving different level of access to different users.
5. Flexibility for developers
As the CMS allows non-technical users to easily add/modify/delete content, this helps the technical developers to focus on functionality and enhanced features for your website.
6. No Page Limit
CMS allows you to add unlimited number of pages to your website. This helps you in displaying as many services you want to display on your website, where same was not possible on static website.
7. Easy availability of plugins and widgets
CMS offers a specific set of features and functions. In case your requirement is more than that, a plugin or widget can bridge this gap and provide features that do not come standard with the CMS. There are many active communities around almost all CMS platforms that help build plugins and widgets that extend the functionality that CMS offers. Even there are thousands of free and paid plugins available for almost any feature you can think of.
8. SEO friendly
CMS allows you to build websites which are SEO friendly. Freshness of content is one factor that helps, as it is believed that search engines give preference to website with new and updated content than websites with stale and outdated content. RSS feeds which are automatically generated by CMS websites can increase the number of subscribers and readers to your site. URL rewriting can be implemented easily which produces clean URLs without parameters which further helps in SEO. There are also plugins available that specifically help with website SEO.
CMS allows automatic security to your website content as database system is built to restrict access to your content. So your content is secure form standard website attacks. Even your file may be hacked but your database will be safe and in term of CMS you get very tight security for editing any file.
10. Cost Effective
CMS allows you to reduce your web maintenance cost in long run, as you do not need to pay someone to update or modify content of your website. CMS also allows you to reduce your overhead and make your business operation easier, as you know how much it costs to develop and maintain custom web application for you.
There may be many more benefits of using CMS which we might have missed out, so we would also like you to share your experiences on using CMS. Please feel free to comment or reach out to us at firstname.lastname@example.org.